Business Functions : An Active Learning Approach

This introduction to Business Functions delivers the knowledge and skills required to understand the key characteristics of business organizations and the core functions that contribute to their operations.

All the units are carefully sequenced and organized to ensure clarity and ease of use. Topics covered include:

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• Business environments.
  
• The organization.
  
• Marketing.
  
• Operations management.
  
• Human resource management.

Business Functions has been written and developed by a highly experienced team drawn from the Open Learning Foundation's member universities. Using a range of questions, self-assessment exercises, examples and assignments, Business Functions is the most effective teaching and learning resource available at this level.