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Examine the distillation of modernism in graphic design with this vast collection of approximately 6,000 logos from 1940?1980. Ranging from media outfits to retail giants, airlines to art galleries, these clean, clear visual concepts may be seen as the visual birth of corporate identity. Modernist aesthetics in architecture, art, and product design are familiar to many. In soaring glass structures or minimalist canvases, we recognize a time of vast technological advance which affirmed the power of human beings to reshape their environment and to break, radically, from the conventions or constraints of the past. Less well-known, but no less fascinating, is the distillation of modernism in graphic design.This unprecedented TASCHEN publication, authored by Jens Müller, brings together approximately 6,000 trademarks, focused on the period 1940?1980, to examine how modernist attitudes and imperatives gave birth to corporate identity. Ranging from media outfits to retail giants, airlines to art galleries, the sweeping survey is organized into three design-orientated chapters: Geometric, Effect, and Typographic. Each chapter is then sub-divided into form and style led sections such as alphabet, overlay, dots and squares.Alongside the comprehensive catalog, the book features an introduction from Jens Müller on the history of logos, and an essay by R. Roger Remington on modernism and graphic design. Eight designer profiles and eight instructive case studies are also included, with a detailed look at the life and work of such luminaries as Paul Rand, Yusaku Kamekura, and Anton Stankowski, and at such significant projects as Fiat, The Daiei Inc., and the Mexico Olympic Games of 1968. An unrivaled resource for graphic designers, advertisers, and branding specialists, Logo Modernism is equally fascinating to anyone interested in social, cultural, and corporate history, and in the sheer persuasive power of image and form.The authorJens Müller was born in Koblenz, Germany, in 1982 and studied graphic design. Recipient of numerous national and international design awards, Müller is Creative Director of vista design studio in Düsseldorf, editor of the A5 book series on graphic design history, and author of Logo Modernism. He is a visiting lecturer at the Peter Behrens School of Arts in Düsseldorf and at the design department of the Dortmund University of Applied Sciences and Arts.The contributing authorR. Roger Remington is Vignelli Distinguished Professor of Design at the Vignelli Center for Design Studies, Rochester Institute of Technology, New York. He has lectured and written extensively on the history of graphic design, including Nine Pioneers in American Graphic Design and Design and Science: The Life and Work of Will Burtin and has been reocgnized by the RIT Eisenhart Award for Outstanding Teaching and the Trustees Lifetime Achievement Award for Scholarship in Graphic Design.

Brand new: An unprecedented catalog of modern trademarks Modernist aesthetics in architecture, art, *** Nota: Los envíos a España peninsular, Baleares y Canarias se realizan a través de mensajería urgente. No aceptamos pedidos con destino a Ceuta y Melilla.

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Neuware -Die Ästhetik der Moderne in Kunst, Architektur und Produktdesign ist vielen von uns vertraut. In kühnen Glaskonstruktionen oder minimalistischen Gemälden erkennen wir eine Ära, die von enormem technischen Fortschritt geprägt war und dem Anspruch des Menschen, seine Umwelt selbst zu gestalten und radikal mit den Konventionen der Vergangenheit zu brechen. Weit weniger bekannt, aber nicht weniger faszinierend ist der Einfluss der Moderne auf das Grafikdesign.Autor Jens Müller hat für diese einzigartige TASCHEN-Publikation ca. 6000 Markenzeichen aus der Zeit zwischen 1940 und 1980 zusammengetragen, um zu untersuchen, wie modernistische Ideen und Regeln zur Geburt der Corporate Identity führten. Von kleinen Medienunternehmen bis zu Einzelhandelsgiganten, von Fluggesellschaften bis hin zu Galerien: Dieser umfangreiche Überblick geht auf die unterschiedlichsten Branchen ein. Gegliedert ist er in drei Design-Rubriken: Geometrisch, Effekt und Typografisch. Jedes der drei Kapitel ist in gestalterische Unterpunkte wie Alphabet, Überlagerung, Punkte und Quadrate unterteilt.Neben dem umfassenden Katalog enthält der Band eine Einführung von Jens Müller zur Geschichte des Logos und einen Essay von R. Roger Remington über Grafikdesign und die Moderne. Acht Designer-Profile und acht aufschlussreiche Fallstudien beleuchten im Detail Leben und Werk von Branchengrößen wie Paul Rand, Yusaku Kamekura und Anton Stankowski und so bahnbrechende Projekte wie Fiat, The Daiei Inc. und die Olympischen Spiele von 1968 in Mexiko. Logo Modernism ist nicht nur eine einmalige Inspirationsquelle für Grafikdesigner, Werbefachleute und Branding-Spezialisten, sondern begeistert auch jeden, der sich für Sozial-, Kultur- und Firmengeschichte und die unglaubliche Kraft von Bild und Form interessiert.

Examine the distillation of modernism in graphic design with this vast collection of approximately 6,000 logos from 1940-1980. Ranging from media outfits to retail giants, airlines to art galleries, these clean, clear visual concepts may be seen as the visu.

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