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NEW.

Hardcover. NEW/NEW.

Paperback. Now available again, this is the definitivereference book on the work of DieterRams. In his more than 40 years at Braun, Rams established himself as one of the mostinfluential designers of the twentieth century.True to the principle of "less, but better,"his elegantly clear visual language notonly defined product design for generations, but also our fundamental understanding ofwhat design is and what it can and shoulddo. Less and More offers boundless inspirationfor anyone interested in the aestheticand functional aspects of applied design.This book elucidates the philosophy ofDieter Rams that is best summed up in theten rules of design that he created morethan thirty years ago. Sometimes referredto as "the ten commandments," they arejust as relevant today: Good design is innovative.Good design makes a product useful.Good design is aesthetic. Good designhelps a product to be understood. Gooddesign is unobtrusive. Good design is honest.Good design is durable. Good design isconsistent to the last detail. Good designis environmentally friendly. Good design isas little design as possible.Less and More features images of hundredsof Rams's products as well as hissketches and models --from Braun stereosystems and electric shavers to the chairsand shelving systems that he created forVitsoe.In addition to the rich visual presentationof his designs, the book containstexts by international design experts thatexplain how the work was created, describeits timeless quality, and put it into a contemporarycontext. This is Dieter Rams's 808-page book about his work, back in print in its original formwith a PVC softcover and slipcase. The relevance of famous Braun designer Dieter Ramsin moderndesign remains unbroken. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.

USED.

Trade paperback (US). Glued binding. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.

like new.

Trade paperback (US). Glued binding. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.