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As the media grows more ruthless, the role of public relations has become increasingly complex and critical. Savvy businesspeople know that how a company conveys and maintains its image has never been more important - or more challenging. The Handbook of Strategic Public Relations & Integrated Communications is the definitive guide for communications professionals. Featuring the expertise of the world's foremost public relations and marketing authorities, it is the first book of its kind to combine the art and science of marketing, public relations and communications in one single resource. An indispensable reference guide to the best practices in every industry, this handbook features more than 40 information-packed chapters authored by the best minds in the business and covers cutting-edge tips, topics and techniques such as: Crisis management; Marketing public relations; Client-agency relationships; Environmental public relations; High-tech PR; And more! The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine.

Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.

May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 2.55

Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.

SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item.

Fully revised and updated. Very good with light rubbing, scuffing and edgewear to mylar protected dust jacket. Remainder strike to the foot of text block. Otherwise tight, clean, unmarked interior. Heavy and may require additional shipping. Please inquire before ordering if you would like a revised shipping quote. Shipping confirmed!

Hardback in fine condition with a near fine dust jacket

Used book that is in clean, average condition without any missing pages.

Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 3.98

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