About this Item
Like new hardcover with dust jacket. The pages are clean and unmarked. The dust jacket shows very minor shelf wear.; 100% Satisfaction Guaranteed! Ships same or next business day!. Seller Inventory # 112402210028
Bibliographic Details
Title: Logo Modernism
Publisher: Taschen America Llc
Publication Date: 2015
Binding: Hardcover
Condition: As New
About this title
Modernist aesthetics in architecture, art, and product design are familiar to many. In soaring glass structures or minimalist canvases, we recognize a time of vast technological advance which affirmed the power of human beings to reshape their environment and to break, radically, from the conventions or constraints of the past. Less well-known, but no less fascinating, is the distillation of modernism in graphic design.
This unprecedented TASCHEN publication, authored by Jens Müller, brings together approximately 6,000 trademarks, focused on the period 1940–1980, to examine how modernist attitudes and imperatives gave birth to corporate identity. Ranging from media outfits to retail giants, airlines to art galleries, the sweeping survey is organized into three design-orientated chapters: Geometric, Effect, and Typographic. Each chapter is then sub-divided into form and style led sections such as alphabet, overlay, dots and squares.
Alongside the comprehensive catalog, the book features an introduction from Jens Müller on the history of logos, and an essay by R. Roger Remington on modernism and graphic design. Eight designer profiles and eight instructive case studies are also included, with a detailed look at the life and work of such luminaries as Paul Rand, Yusaku Kamekura, and Anton Stankowski, and at such significant projects as Fiat, The Daiei Inc., and the Mexico Olympic Games of 1968. An unrivaled resource for graphic designers, advertisers, and branding specialists, Logo Modernism is equally fascinating to anyone interested in social, cultural, and corporate history, and in the sheer persuasive power of image and form.
"About this title" may belong to another edition of this title.
Store Description
Redux Books guarantees 100% customer satisfaction. If, for any reason, you are not satisfied with your
order, we will issue a total refund for the cost of the book(s) (shipping will not be refunded, unless the
return is the result of an error on our part)upon receipt of the book(s) being returned. All books are
available on a first ordered/first served basis. If you have any questions regarding specific books that
were not covered in the descriptions or citations on abebooks.com, please place a ...
Orders usually ship within 1 business day. Shipping costs are based on books weighing 2.2 LB, or 1 KG. If your book order is heavy or oversized, we may contact you to let you know extra shipping is required.
Payment Methods
accepted by seller