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Mandate for Change. 1953-1956. The White House Years

Mandate for Change. 1953-1956. The White House Years

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Mandate for Change. 1953-1956. The White House Years

by Eisenhower, Dwight D

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  • Signed
Condition
Blue cloth. Very good
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About This Item

Garden City, New York: Doubleday & Company, Inc, 1963. First Trade edition. 1 vols. 8vo. Blue cloth. Very good. First Trade edition. 1 vols. 8vo. Great Association Copy. Inscribed on half-title, "By one of the greatest men I ever knew, to the greatest man I ever knew, Bruce Barton from Alex F. Osborn."

Bruce Barton (1886-1967) is considered by many to be one of the most influential advertising men of the 20th century. He was not your ordinary adman - religious author, Congressman, founder of the advertising agency BBDO, creator of Betty Crocker. The interesting, yet complicated, life of this man illustrates the complexity of the creative mind. A mind that was not limited to one endeavor, but found a way to apply similar skills and abilities to a multitude of opportunities. Despite all of his other accomplishments, he is still remembered first and foremost as an adman. In a fictional novel based on BBDO, The Virgin Queene, the Bruce Barton character named Barnham Dunn tried to explain his success

Alex F. Osborn was born in New York City, May 24,1888, graduated Ph.B. in 1909 and Ph.M. in1921 at Hamilton College. Meanwhile, he worked as a reporter for the Buffalo (N.Y.) Times in 1909 and for the Buffalo Express during the following two years. He was assistant secretary of the Buffalo Chamber of Commerce in 1911-12 and sales manager of the Hard Manufacturing Co., Buffalo from 1912 to 1915. In the latter year he entered the field of advertising as manager of the E. P Remington Advertising Co., Buffalo. During World War I, he worked as a volunteer for the United War Work campaign and there met another young writer Bruce Barton. He was married in Buffalo, Sept. 5,1916, to Helen, daughter of Edward Emerson Coatsworth of the city, a lawyer, and had five children: Katharine, Joan, Marion, Russell Barton,and Elinor. n 1919 Alex Osborn found the advertising agency of Barton, Durstine and Osborn, New York City with Bruce Barton and Roy Durstine. In 1928 the firm was merged with the George Batten Co. to formBatten, Barton, Durstine & Osborn. Inc. A partner in the original firm, Osborn was named vice-president of the newly merged agency. Advanced to executive vice-president and general manager in 1939, he became vice-chairman of the board in 1946. In 1957 he became a member of the executive committee, and he served in both posts until his retirement in 1960.

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Details

Bookseller
James Cummins Bookseller US (US)
Bookseller's Inventory #
210932
Title
Mandate for Change. 1953-1956. The White House Years
Author
Eisenhower, Dwight D
Format/Binding
1 vols. 8vo
Book Condition
Used - Blue cloth. Very good
Quantity Available
1
Edition
First Trade edition
Publisher
Doubleday & Company, Inc
Place of Publication
Garden City, New York
Date Published
1963
Keywords
Presidential | Dwight D. Eisenhower
Bookseller catalogs
Americana;

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James Cummins Bookseller

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About the Seller

James Cummins Bookseller

Seller rating:
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New York, New York

About James Cummins Bookseller

Founded in 1978 by James Cummins, the firm has grown to include two New Jersey locations as well as the main store at 699 Madison Avenue (between 62nd and 63rd Streets) in New York City.Hours: Monday - Friday 10:00 a.m. to 6:00 p.m. (During July & August, until 4:00 p.m. on Fridays.)The Madison Avenue store is a seventh-floor oasis for book-lovers, a quiet and pleasantly furnished book room with a carefully chosen, expertly catalogued and broad-based selection of fine and rare books, autographs, manuscripts, and works of art. We have built notable private collections for American and international clients. Our stock is always changing, and our steady input from private buying and public auctions assures our clients of new surprises (and temptations!) at each visit. Our stock covers a wide range of collecting interests, with particular emphasis in the following fields: British and American Literature, Sporting Books, Private Press and Illustrated Books, 19th-Century Color Plate Books, Americana, Travel, Sets and Fine Bindings, History, and Authors' Manuscripts and Letters. Our catalogued inventory exceeds 50,000 titles, much of which can be searched on the internet. In addition, our New Jersey warehouse contains over 400,000 books in all subject areas. We might have the books you're looking for.

Glossary

Some terminology that may be used in this description includes:

Cloth
"Cloth-bound" generally refers to a hardcover book with cloth covering the outside of the book covers. The cloth is stretched...
Inscribed
When a book is described as being inscribed, it indicates that a short note written by the author or a previous owner has been...
New
A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...
Association Copy
An association copy is a copy of a book which has been signed and inscribed by the author for a personal friend, colleague, or...

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